Sample store plan

This is what you get back

Send us your Amazon link and we write a plan like this for your product, free. This one is for a made-up brand, Halden, so you can see the format. On a real store, every claim is checked against what your category allows.

Store plan · sample

Halden Daily Magnesium

Prepared byBigBang DigitalFromyour Amazon listing

1What your reviews say

Said most“Sleeping through the night”

Goes in the headline.

Said often“No grogginess next morning”

Goes in the three benefits.

Asked most“How long until it works?”

Answered in How to use it, and in the questions.

2Your product page, block by block

01 Headline

The hour before bed, sorted.

02 Gallery

Bottle in hand, on a bedside table, and the label up close.

03 Rating

Stars under the title, linked to the reviews.

04 Pack selector

1, 2 or 3 bottles. Three is shown first.

05 Subscribe

Monthly, skip any time.

06 Trust strip

Delivery time, 30-day returns, secure checkout.

07 Three benefits

A calmer evening. An easy routine. Nothing artificial.

08 How to use it

2 capsules, an hour before bed. When to expect a difference.

09 What’s inside

Each ingredient with its amount, and the test report.

10 Comparison

Halden against a typical magnesium tablet.

11 Reviews

Sleep-related reviews first.

12 Questions

The five questions buyers ask most.

3What to launch first

Daily Magnesium

Launch first. A product people reorder.

Launch
Sleep Tea

Launch as the cart add-on.

Launch
Travel Pill Case

Bought once, low price. It won’t pay for an ad.

Keep on Amazon

4Your offers

1 bottle

Same price as your Amazon listing.

$40
2 bottles

Save 10%.

$72
3 bottles

Save 15%. Shown first.

$102
Subscribe

Matched to your Subscribe & Save price.

$36 a month

5Your cart

Free shipping

Just above a two-bottle order, to nudge it to three.

From $75
Add-on

Sleep Tea, offered once, in the cart.

$14

6If you take the full funnel

FulfillmentConnected to your FBA stock

Amazon ships every store order. Its fee per order is listed here for your product.

EmailFour flows

Welcome, abandoned cart, how to use it, and a reorder email on day 25.

AdsFirst three angles

Sleeping through. No grogginess. The hour before bed.

7Price and start date

The store

Two products at launch.

Your price here
The full funnel

Store, FBA, email and month one of ads.

Your price here
Start

The next free build week.

Your date here

Halden is a made-up brand. Every name, price and number on this page is an example.

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