The full funnel
Your first month, week by week
From $3,000 you get the store, the connection to your FBA stock, the emails and your first month of ads. The store raises the order. Email and ads bring the customer back. This is how the month goes.
Customer value · LTV
The first order is the start, not the sale
On Amazon the customer buys once and stays Amazon’s. Here each part of the funnel earns the next order.
Won by an ad
Meta ads bring a new buyer to the store. The 3-pack and the cart make that first order bigger.
Won by an email
You have their email. A reorder reminder lands just before they run out. No ad to pay for.
Won by a habit
Subscription and your monthly emails keep the orders coming.
Example with made-up numbers: a $40 product, a $102 3-pack and a $14 add-on. Your free store plan shows the same sum with your prices.
See where every visitor goes. And how they come back.
Your traffic lands on your pages. From the product page it buys on your store, or goes on to your Amazon listing. Pick a package to see which parts we build.
Build
Days 1 to 7The store goes up, and everything around it is connected.
- Your store, planned and built in seven days
- Store connected to your Amazon FBA stock
- Four Klaviyo flows written and ready
- Test order shipped from your FBA stock
- Meta ad account and pixel set up in your name
- First ads written from your reviews
- A pre-sell page for those ads to land on
Switch on
Ads go liveThe first visitors arrive, and the list starts to grow.
- Ads live on Facebook and Instagram
- The four email flows switched on
- Spend and orders checked every working day
- Email signup live on the store
Read and fix
First dataTwo weeks of visitors show what’s working. We act on it.
- Which ads were clicked, and where people left the page
- The weakest ad replaced
- One change to the product page or the cart
- Reorder email timed to how long your product lasts
Report
The decisionYou see the whole month on one page, and choose what happens next.
- New ad creative from the month’s best lines
- Visitors, conversion, order value and repeat orders
- Your Amazon sales for the same month
- Our recommendation: carry on, change course or stop
Scope
What the full funnel covers
Included
- Everything in the store
- Amazon FBA integration
- Four Klaviyo flows: welcome, abandoned cart, how to use it, reorder
- Email capture on the store
- Meta ad account and pixel set up
- Ad creative made from your reviews
- One pre-sell page that builds trust before the product page
- One month of ad management
- The month-one report
You pay others
- Your ad budget, paid to Meta
- Your Shopify and Klaviyo subscriptions
- Amazon’s fee for each order it ships
- Any Shopify apps your store uses
We list these, with estimates for your product, in your store plan.
From month two ads and email continue as monthly growth, from $1,000 a month, only if you want them to.
After month one
Three ways to carry on
All three leave you with the store, the list and the accounts.
We keep going
Monthly growth: we run the ads and emails and keep improving the store.
You take over
We hand over the ad account and the flows, with notes on what worked.
Ads off, email on
The store and the flows keep running by themselves. Start ads again later.
Questions
About month one
How much ad budget do I need?
We suggest a figure in your store plan, based on your product’s price and how often people reorder. It’s paid by you to Meta.
When will I see sales?
Ads go live in week two. The first month is for learning what works, so judge it on what the report shows, not on week two alone.
Do you guarantee results?
No. We commit to the build: seven days from the day we have your access and files. Nobody can honestly promise revenue before seeing your data.
Can I start with the store and add this later?
Yes. Start with the store from $997 and add the rest when you’re ready.
Free store plan