Amazon-safe
Will a store hurt my Amazon listing?
It can, if it’s built carelessly. Nobody can promise what Amazon will do. Here is what it watches, and how we plan around each one.
“I’ll lose the Buy Box.”
Amazon compares prices. If the same item is cheaper on your store, it can take the Featured Offer away from your listing.
One unit costs the same on both. The better value goes into packs and bundles that Amazon doesn’t list. We check every price at launch.
“A subscription will undercut Amazon.”
Amazon doesn’t say how it treats subscription prices. We assume a cheaper subscription on the same unit counts as a lower price.
We set your store subscription against your Subscribe & Save price, never below it.
“My Amazon stock will run out.”
Store orders and Amazon orders come out of the same FBA stock.
Where the connection allows it, we set a stock buffer so the store stops selling first. We watch stock through month one.
“Amazon will say I’m taking its customers.”
Its rules forbid steering Amazon buyers to another site, for example with a flyer in the box or a link in a message.
We don’t. Your store finds its own customers through ads and email.
“I don’t want anyone in my account.”
Seller Central lets you create a user who can look but not change anything.
That is all we ask for in Seller Central. We never edit a listing, a price or a setting, and you can remove us at any time. On the full funnel, you approve the app that sends store orders to FBA yourself.
How orders ship
Your store sells. Amazon delivers
With the full funnel, the store is connected to your FBA stock. You don’t pack a box.
Order
A customer buys on your store.
Send
The order goes to Amazon by itself.
Pick
Amazon takes it from your FBA stock.
Deliver
Amazon ships it. Tracking goes to the customer.
In many marketplaces Amazon can send these orders in plain boxes. We ask for that wherever it’s offered.
What Amazon charges
The fees, said plainly
Your store plan shows the exact figures for your product before you decide anything.
Amazon charges for each store order it ships. It is usually higher than the FBA fee on an Amazon order.
The same storage you pay now.
Amazon takes no share of the sale, unless you add Buy with Prime.
Adds Prime checkout to your store. Amazon charges extra for it. We show you the cost and you choose.
Questions
About Amazon
Can Amazon really see my store’s prices?
Assume it can. Amazon checks prices across the web, so we build every store as if it will be compared.
Will ads for my store affect my Amazon sales?
Some people land on your store and then buy on Amazon. Sellers often report a lift on Amazon when they advertise their store. We show both side by side, so you can judge.
Does the store still work if I leave FBA?
Yes. The store is yours and works with any fulfillment. Only the connection changes.
What if Amazon changes its rules or fees?
It does, regularly. We check the current rules and fees for your marketplace before launch, and tell you if a change affects your store.
Free store plan